Meet Sara Chiodo, founder
of Sara Chiodo Design

With a strong foundation in Art History (B.A. Hons. from Queen’s University) and professional training in graphic design, Sara’s work reflects her commitment to thoughtful, strategic design. Her experience in the advertising industry has sharpened her ability to adapt and deliver creative solutions that resonate.

At Sara Chiodo Design, the focus is always on the client. With a personalized process that prioritizes the client’s needs, Sara and her team work diligently to achieve streamlined, cohesive results. Specializing in brand identity, wedding signage, and special event designs, Sara blends her academic background and industry knowledge to create work that’s both visually compelling and aligned with her clients' goals.

Our Design Process

It all begins with an idea. Maybe you're launching a business and need a logo for your storefront or business cards. Perhaps you're refreshing the brand identity of your local shop, or you're looking for custom designs to make your special event truly memorable. Whatever your vision, how you present your brand—whether on paper, in person, or for a one-time occasion—can make all the difference.

  • Start by booking a consultation with us through our website. We’ll schedule an initial call to get things rolling and set expectations for the project.

  • During this in-depth conversation, we dive into the heart of your business. We’ll explore your mission, values, vision, and the products or services you offer. Understanding your industry and ideal customer is key to crafting a design that truly represents your brand. This stage involves not just listening but also researching your competitors and identifying the inspiration and influences that will inform our creative direction. It’s an essential step to gather all the insights needed before we begin designing.

  • Armed with the information from the discovery call, we will begin brainstorming, researching, and ideating. We explore various design concepts, considering everything from aesthetics to strategy, always aligning with your brand’s core values and goals.

  • Once we’ve narrowed down our ideas, we begin the design process. This is where concepts come to life through branding elements, visual identity, or other creative outputs, tailored specifically to your needs. We’ll share the initial designs with you for feedback and ensure the work is heading in the right direction.

  • Your feedback is crucial in this phase. We take your insights and refine the designs, making adjustments until we reach a solution that aligns perfectly with your vision. This collaborative process ensures that the final product is something you’re truly excited about.

  • Once all designs are finalized and approved, we prepare the deliverables for launch. Whether it's digital files or physical assets, we ensure everything is organized and ready for you to use with ease. Your brand will be equipped with a polished, cohesive identity ready to make an impact.